Research and User Personas

Research Summary:
The goal of the research was to understand the pain points of users when accessing urgent care services. We conducted interviews, surveys, and competitive analysis to gather insights into the key challenges users face. Through this research, we found that users highly value convenience, speed, and personalized care.

User Personas:
Based on the research, we developed three user personas that represent our target users. Each persona highlights different needs and goals for accessing urgent care services.

Design Process

After conducting research and defining user personas, we moved into the Design Phase, where we focused on creating a user-friendly and visually appealing experience for UrgentHealth.

Wireframes and Low-Fidelity Prototypes:
We began with wireframes to establish the structure of the app and website. These included the key user flows such as registering, booking appointments, and requesting care.

User Feedback and Iterations:
We conducted several rounds of usability testing using low-fidelity prototypes. Based on feedback, we improved navigation, adjusted UI components, and made the design more intuitive.

Visual Design:
The final design focuses on clarity, simplicity, and trustworthiness. We used a calm blue and white color scheme to reflect professionalism and reliability. Additionally, icons and imagery were selected to support the healthcare theme.

Accessibility:
Accessibility was a priority. We ensured color contrast met WCAG guidelines, added alt text for images, and made the app fully navigable with a keyboard or screen reader.

Ready for Development and Launch

With the design phase complete and the user journey fully mapped out, UrgentHealth is now prepared to move into development. The next steps will focus on building a fully responsive platform, ensuring seamless integration for both website and mobile app users.

Key functionalities such as registration, on-demand care requests, and appointment tracking have been outlined for development. A special emphasis is placed on geolocation services to ensure efficient care delivery.

The project is now ready for deployment, with full testing and launch soon to follow.