Project Overview: Burger Bliss App – UX Design Process

Objective:
The goal of this project was to design an intuitive and visually appealing mobile application for “Burger Bliss,” a burger restaurant, to allow users to browse the menu, customize their burgers, and complete an order efficiently.

1. Research & Problem Identification

Before diving into the design, I conducted user research to understand the needs and pain points of the target audience. The core problem identified was that users often found it frustrating to navigate through overly complex menus and order processes. They wanted a simple and seamless experience when browsing and customizing their burgers.

2. Low-Fidelity Wireframe

In the initial stages of the design process, I created a low-fidelity wireframe to map out the user journey.

  • The wireframe was focused on laying out the basic structure, including the home screen, burger selection page, checkout flow, and payment confirmation.
  • The goal was to prioritize functionality and flow without worrying about visual design at this stage.

Key Features in Low-Fidelity:

  • Basic navigation bar with links to essential pages (home, cart, checkout).
  • Checkout flow was simplified with payment method and order confirmation screens.

3. High-Fidelity Wireframe

After confirming the basic structure of the app, I transitioned to a high-fidelity wireframe, which was more polished and detailed:

  • I introduced more specific content like text placeholders, images, and button placements.
  • The layout of the product page showed individual burger items with their details, including calorie count, price, and user ratings.
  • The checkout flow was enhanced with visual elements, such as the “Looks delicious!” button, to create a more engaging experience for the user.

Key Features in High-Fidelity:

  • The navigation bar design was improved with clearer icons and labels.
  • The checkout screen was designed to be more user-friendly, with prominent buttons for confirming and editing the burger selection.

4. Prototype Development

The final step involved transforming the high-fidelity wireframes into a fully interactive prototype. This version incorporated the final visuals, fonts, colors, and imagery, providing a realistic view of the user experience. Key changes included:

  • Visual Design: The app’s branding was brought to life through vibrant colors and engaging images of the burgers.
  • Usability Enhancements: The checkout flow was optimized to ensure users could easily enter their payment information, including a PayPal integration option for quicker payments.
  • Interactive Elements: Users can now navigate through the app, select a burger, and proceed to checkout with clear, concise steps. The buttons are prominent, and the checkout process is intuitive, minimizing friction in placing orders.

Key Improvements:

  • The “Burger of the Day” feature was highlighted with more visual appeal, making it a focal point of the home page.
  • Final typography and color choices ensured the app was visually consistent and aligned with Burger Bliss’ branding.

5. Conclusion

This project reflects the entire UX process, from ideation to execution. By focusing on user research, iterative design, and creating a fully functional prototype, I was able to deliver a seamless and enjoyable ordering experience for Burger Bliss customers.